artwork definitions

Debossing: The depression of an image into a material such as paper, leather or plastic, so the image sits below the product surface.

Die: A mold into which molten metal, plastic or other material is forced to make a specific shape. Also, a tool of very hard material used to press a particular shape into or onto a softer material.

Die Charge: A charge by the supplier for creating a die from artwork supplied by the buyer.

Embossing: The raising of an image on a product, accomplished by pressing the material between concave and convex dies.

Embroidery: A design stitched onto fabric through the use of high-speed, computer-controlled sewing machines.

Embroidery Tape: A stitch file of a logo or artwork that is generated using high-speed, computer-controlled sewing machines in order to embroider the logo onto the fabric.

Foil Stamping: A printing process for hot stamping a graphic or logo using coloured, metallic foil with pressure from a heated metal die.

Hot Stamping: A dry imprinting process in which a design or type is set on a relief die that is subsequently pressed with heat and pressure onto the printing surface.

Pad Printing: A method of imprinting in which a recessed surface is covered with ink. When the plate is wiped clean, ink remains in the recessed area. A silicone pad then presses against the plate, pulls the ink out of the recesses, and is pressed directly against the product.

Pantone Matching System (PMS): A colour scale used to precisely match colours for printing. Each hue has a coded number indicating instruction for mixing inks to achieve that shade.

Puff Prints: A screening process using puff inks. After screening, the product is exposed to heat. A chemical additive in the ink causes it to rise, creating a raised surface.

Set-up charge: Special charges added to certain products in a catalogue. It covers the cost of preparing the type for the press and the actual printing.